Plenty of things can cause data loss. The most common are hardware failure and human error, but software corruption, computer viruses, theft, and natural disasters like floods and fires might occur, as well.
The conflagration in Strasbourg in Eastern France took down millions of websites across Europe and Africa, including government agency portals, banks, retailers, news websites, and an estimated 2% of the entire .FR country domain. Despite a quick response, 100 local firefighters were neither able to contain the blaze nor identify its cause.
Over the past few years, cloud storage services have increased in popularity quite considerably and are now the first choice for many businesses who wish to store their files.